These workshops are intimate and more importantly, hands-on. You’ll finish this workshop with at least one Facebook Ad campaign set up!
What is covered:
- The benefits of Social Advertising
- What is Business Manager + FB Ads Manager? A deep dive into the world of pixels, custom conversions, audience management and campaign set up
- Building your own audiences
- How to set-up a Facebook campaign: What are campaign objectives, ad sets, and ads?
- Facebook Ads creative requirements (specs/recommendations)
- Building your own audiences (custom audiences, the retargeting website traffic + how to reach new customers!)
- Advertising Strategy + Sales Funnels 101 – and applying them to your business
- Homework: Build out your own audience matrix using my matrix template.
- Strategies for success
- Optimisation + Testing
- Worksheet: Developing + optimizing your own campaign strategy
- Campaigns in Action: Practical – here we go!
- Analysis + Reporting
- BONUS Cheat Sheet: Ad Hacks, Tips and tricks
- BONUS Checklist: Before you ‘publish’ a campaign