3 Actions to Kickstart Your Marketing in 2024

 In Society State

January is a tricky month for my family. With my daughter in Family Daycare, it means she has 5.5 weeks off from the 22nd of December! Thankfully, my husband is able to be flexible with his work this month, allowing me to get work done too. The juggle is real!

Anyway, I’ve been thinking over the break about my own business goals for 2024, taking some time to reflect on the year that was my first FULL year back working without a baby/ toddler at my feet while I tap away on the keyboard – and the places I want to take Society State to in the next 12 months.

In order to achieve growth, strategically – we need to review, plan, set goals & targets, and take action. I learnt a long time ago, both in my own business, and our clients we see EPIC success with – real growth comes from making strategic decisions – not decisions on the fly.

So I took a number of steps to help me see those goals clearly, and an action plan to get there! These were the steps I took, and encourage you to do the same:

1. Make a list of 10 things that worked well in your business in 2024. What drove sales spikes? Were there promotions/ offers that worked well? Did you notice any trends/ best selling products/ services? How about processes & systems? Take note of these.

2. Review your data. Get into Xero (or whatever financial platform you use), Shopify & Google Analytics. Look at the $$ in vs $$ out, what adjustments can you make? What worked? What didn’t? Need help with this? Let us know, we’ve got 90 minute coaching packages available where we can help you assess this information & transform it into an action plan for 2024.

3. Review your goals from 2023 + set new ones.

If you set goals in 2023, good on you! Take a look at them, did you reach them or fall short? If you didn’t, start with looking at Personal + Work + Family – and have a think about what makes you happy, what ‘success’ looks like. Where do you see yourself and your business in 12 months time?

What goals do you have for 2024? Pop them down so you can then start writin an action plan to achieve them!

I hope this has been helpful, it certainly has for me – to give me clarity and focus points for my business each quarter and month so I can stay on track!

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