How you can build a Society State
Society State was started by myself, Ali Wood in October 2017 in an aim to help businesses build their own “society state” online and deliver no fuss digital and content marketing support.
I wanted to create a model that helped you not only generate sales leads (and ultimately sales), but help you create strategic brand stories and creative content to build an online tribe – create an authentic community for your brand.
I can hear you asking, “Why is creating a ‘society’ important?”
Because customers want to be invested in your business and be an advocate for you. In order for them to do this, they have to understand your business values, recognise what your brand looks like visually, and are reassured that you’re ready to listen to their feedback & thoughts – whether that’s in person, over the phone, email or via social media. And that’s where I come in. My roles prior to starting Society State have seen me work in fitness, cosmetics, event management, wholesale/retail arts and crafts, insurance and more. I understand the variety of ways a customer can interact with a business, and how you can be ready for them when they do.
“The customer journey isn’t one dimensional…”
My strengths lie in most things digital marketing (that are important to small business) -think event management, social media management, campaign & strategy development and other things like email marketing and Facebook advertising. All these things – are called tactics, and are ways your business can start to build a community, not just a brand.
So feel free to checkout my Instagram for weekly “case studies” in social media skills my Facebook page for my weekly #digimarketing tip of the week, or sign up to receive more tips and tricks via my monthly stories (newsletter).