Who is Society State?
We drive action + build connection using paid social for authentic brands.

Society State is owned and operated by Social Ads Specialist & Digital Strategist, Ali Wheeler.
With over 12 year’s experience as a generalist and digital marketer, working in-house for a range of businesses including Australian beauty-care brand Natio, the Territory Insurance Office, Sole Motive (the brand behind Run Melbourne) and more, Ali has developed extensive experience creating and implementing solid marketing strategies.
Over the past five years, Ali has focused her experience on digital marketing and Facebook & Instagram Advertising, falling in love with an ever-changing digital landscape and the results-driven advertising platform.
Society State was founded in late 2017 by Ali, after reaching a point in her career where she knew her skills, knowledge and advice could have a BIGGER impact working with a variety of authentic and unique brands.
Today, Society State offers a ‘no fuss’ approach, delivering honest digital marketing advice and strategic services to help your business build an engaged community, all while maximising sales and business growth.
We work with a select group of clients to ensure that every client has our utmost attention, and we can build their ‘Society State’ [aka community] and get the best results possible.
Follow us on Instagram or Facebook to find out more about how we work, who we work with, marketing tips and tricks & more…
Our Team
Jemima Hartley
Social Media Coordinator
Jem has some serious paid social prowess and loves creating clever Ad copy. She is currently studying her Masters of Media Communications. She can set up Ad campaigns in a flash and loves both the strategic and creative sides to social advertising.
Halle & Romy
Office Side-kicks
My office side-kicks and fur-kids. These two iggy siblings love a morning coffee-run (or Chai Latte), but pretty much sleep on the job. They feature often in our Instagram Stories (stay tuned for #dogspam)
Our Values
Featured in…
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