Who is Society State?

We drive action & build connection for authentic brands using social strategy, clever content & paid social advertising.

Ali Wheeler

Director Society State & Social Strategist & Digital Advertising Specialist

With over 17 years experience working in Marketing and Public Relations in-house for a range of businesses including Australian beautycare brand Natio, the Territory Insurance Office, Sole Motive (the brand behind Run Melbourne) and more, Ali has developed extensive experience creating and implementing solid marketing strategies.

Over the past 8 years, Ali has focused her experience on specialising in Digital Advertising & Marketing and Social Media Strategy, falling in love with an ever-changing digital landscape and harnessing results-driven advertising channels Meta, Google, Pinterest and LinkedIn to achieve success for her clients.

Ali founded Society State in late 2017 after reaching a point in her career where she knew her skills, knowledge, and expertise could have a DEEPER impact working with a variety of authentic and unique brands.

Today, Society State has now expanded to a small team offering a ‘no fuss’ approach, delivering honest digital marketing advice and strategic services to help authentic brands build an engaged community – all while maximising sales & business growth.

We’re a boutique agency who work with a select group of clients, ensuring every client has our utmost attention, and we can build their ‘Society State’ [aka community] and achieve their marketing goals.

Follow us on Instagram or Facebook to find out more about how we work, who we work with, marketing tips and tricks & more…

Tionie Bonacci

Digital & Social Strategist and Account Manager

Tionie has over 10 years experience in Marketing, Online Advertising and Seo. Having worked with a variety of e-commerce & service-based brands, Tionie has worked across various industries including retail fashion, baby products, training providers, construction, commercial property and manufacturers – both in Australia and International markets.

She is passionate about helping her clients grow their business by scaling their digital advertising efforts, along the way empowering them to assist in this process with regular feedback, coaching & training where required.

Anthea Dyer

Digital Marketing & Paid Ads Coordinator

Anthea is an experienced marketing and brand specialist with extensive experience across the retail and entertainment industries working with some of Australia’s biggest brand names. Her areas of expertise include campaign management, social media planning and brand management whilst having a thirst to always learn more.
She is passionate about creating and viewing amazing content and helping businesses thrive.
Anthea is based in Geelong where she lives with her husband, 3 children and 2 labradors!

Our Team

Tionie Bonacci

Digital & Social Strategist

Tionie has over 10 years experience in Marketing, Online Advertising and Seo. Having worked with a variety of e-commerce & service based brands, Tionie has worked across various industries including retail fashion, baby products, training providers, construction, commercial property and manufacturers – both in Australia and International markets.

She is passionate about helping her clients grow their business by scaling their digital advertising efforts, along the way empowering them to assist in this process with regular feedback, coaching & training where required.

Our Values

We love data!

We’ll measure (the right stuff) to ensure you’re spending money on the metrics that count – to get the results you want.

No bulls&%$

We don’t hide behind ‘fluffy strategy’ or copied + pasted strategies. We get down to business for your business and produce proven results.

The Thinker

We’re strategic thinkers. We have an eye for detail and take a considered, holistic approach to your digital strategy.

More Energy

Want someone who works with energy and intensity? We love high intensity workouts as much as high intensity marketing!

Unique as you.

There are thousands of stars in the sky – but each one is different. Your business is unique, and your digital strategy should be too!

An ear for an ear

We’ll listen and support you as much as you need to be an understanding, caring, but strategic businesses mentor.

Featured in…

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Fortnightly stories from Society State HQ. No spam I promise. Chock-a-block filled with actionable tips & advice, updates and more!

  • “Working with Ali has been a dream. It’s been so lovely having her as part of the team. Her attention to detail and proactive approach has allowed me to move confidently into each month. I’ve worked with agencies in the past and I’ve never received this level or care and weekly updates which I can easily understand. Looking forward to another big year with SS”.

    Sophie Australian Birth Stories
  • “I love recommending Ali and Society State to my clients! Ali and her team make ads management a breeze. Every client I've referred is so pleased with the professionalism, results and ease they experience with Society State. Ali is insightful, reliable and so helpful!”

    Allison Davies Music & the Brain
  • “I’m really enjoying all your clear communication, weekly reporting, and results Tionie. Some very solid wins during April in this space and great to see the growth.”

    Alison Long Feather and Noise
  • "Ali supported our small business with our FB Ads for well over 6 months and she has been nothing short of professional and super helpful! She is great at understanding your goals and implementing them with always such a positive attitude. I am truly grateful for all her support. I will continue to highly recommend her. Thank you Ali and team!"

    Lydia Partum Panties
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