Who is Society State?

We drive action & build connection for authentic brands using social strategy, clever content & paid social.

Society State is owned and operated by Social Ads Specialist & Digital Strategist, Ali Wheeler.

With over 14 year’s experience as a generalist and digital marketer, working in-house for a range of businesses including Australian beauty-care brand Natio, the Territory Insurance Office, Sole Motive (the brand behind Run Melbourne) and more, Ali has developed extensive experience creating and implementing solid marketing strategies.

Over the past five years, Ali has focused her experience on digital marketing and Facebook & Instagram Advertising, falling in love with an ever-changing digital landscape and the results-driven advertising platform.

Ali founded Society State in late 2017 after reaching a point in her career where she knew her skills, knowledge, and advice could have a BIGGER impact working with a variety of authentic and unique brands.

Today, Society State offers a ‘no fuss’ approach, delivering honest digital marketing advice and strategic services to help authentic brands build an engaged community – all while maximising sales & business growth.

We’re a boutique agency that work with a select group of clients, ensuring every client has our utmost attention, and we can build their ‘Society State’ [aka community] and achieve their marketing goals.

Follow us on Instagram or Facebook to find out more about how we work, who we work with, marketing tips and tricks & more…

Our Team

Hannah Steele

Digital Marketing Strategist

Hannah has spent 5 years working in digital advertising & content creation, with a focus on smaller and for-purpose brands. Working across large & small agencies, Hannah has had the opportunity to develop marketing campaigns from the ground up, as well as get involved in the day to day of growing a brand.

Jemima Hartley

Social Media Coordinator

Jem has some serious paid social prowess and loves creating clever Ad copy. She is currently studying her Masters of Media Communications. She can set up Ad campaigns in a flash and loves both the strategic and creative sides to social advertising.

Halle & Romy

Office Side-kicks

Society State HQ office side-kicks. These two iggy siblings love a morning coffee-run (or Chai Latte), but pretty much sleep on the job. They feature often in our Instagram Stories (hello #dogspam !)

Our Values

Hate maths / Love reporting!

I’ll measure (the right stuff) to ensure you’re spending money on the metrics that count – to get the results you want.

No bulls&%$

I don’t hide behind ‘fluffy strategy’ or copied + pasted strategies. I get down to business for your business and produce proven results.

The Thinker

I am a strategic thinker. I have an eye for detail and take a considered, holistic approach to your digital strategy.

Bouncing off the walls

Want someone who works with energy and intensity? We love high intensity workouts as much as high intensity marketing!

Unique as you.

There are thousands of stars in the sky – but each one is different. Your business is unique, and your digital strategy should be too!

An ear for an ear

I’ll listen and support you as much as you need to be an understanding, caring, but strategic businesses mentor.

Featured in…


Fortnightly stories from Society State HQ. No spam I promise. Chock-a-block filled with actionable tips & advice, updates and more!

    Contact Us

    We're not around right now. But you can send us an email and we'll get back to you, asap.

    Not readable? Change text. captcha txt

    Start typing and press Enter to search