Who is Society State?
We drive action & build connection for authentic brands using social strategy, clever content & paid social.
Society State is owned and operated by Social Ads Specialist & Digital Strategist, Ali Wheeler.
With over 14 year’s experience as a generalist and digital marketer, working in-house for a range of businesses including Australian beauty-care brand Natio, the Territory Insurance Office, Sole Motive (the brand behind Run Melbourne) and more, Ali has developed extensive experience creating and implementing solid marketing strategies.
Over the past five years, Ali has focused her experience on digital marketing and Facebook & Instagram Advertising, falling in love with an ever-changing digital landscape and the results-driven advertising platform.
Ali founded Society State in late 2017 after reaching a point in her career where she knew her skills, knowledge, and advice could have a BIGGER impact working with a variety of authentic and unique brands.
Today, Society State offers a ‘no fuss’ approach, delivering honest digital marketing advice and strategic services to help authentic brands build an engaged community – all while maximising sales & business growth.
We’re a boutique agency that work with a select group of clients, ensuring every client has our utmost attention, and we can build their ‘Society State’ [aka community] and achieve their marketing goals.
Digital Marketing Strategist
Hannah has spent 5 years working in digital advertising & content creation, with a focus on smaller and for-purpose brands. Working across large & small agencies, Hannah has had the opportunity to develop marketing campaigns from the ground up, as well as get involved in the day to day of growing a brand.
Social Media Coordinator
Jem has some serious paid social prowess and loves creating clever Ad copy. She is currently studying her Masters of Media Communications. She can set up Ad campaigns in a flash and loves both the strategic and creative sides to social advertising.
Halle & Romy
Society State HQ office side-kicks. These two iggy siblings love a morning coffee-run (or Chai Latte), but pretty much sleep on the job. They feature often in our Instagram Stories (hello #dogspam !)
Fortnightly stories from Society State HQ. No spam I promise. Chock-a-block filled with actionable tips & advice, updates and more!