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March 2019

Home / 2019 / March

Why you shouldn’t use linktree – and what to use instead.

Inspiring action. Building connection.

Let’s #findyoursocietystate

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My takeaways from Revie Jane’s Purpose Tour September 15, 2019
Why you shouldn’t use linktree – and what to use instead. March 31, 2019

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Dogs in the office? YES PLEASE!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It wasn't until I started working at @solemotive a few years ago (I've since left there - but still LOVE my old team) that I realised just how flipping amazing being able to take your dog to work would be.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Especially when this guy's sister, Halle was a puppy - not having to leave her all day was such a blessing. And the joy I saw on other's faces when my two pooches (or "the twins" as they affectionately got named) were called to other's desks for a sneaky treat or a cuddle - priceless.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And now? I work from home most of the week, and on those days I move their @fuzzyard dog bed into my office and they sleep next to me most of the day. #allthefeels⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It's a simple equation really: 🐶=😄🥰⠀⠀⠀⠀⠀⠀⠀⠀⠀
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"Dogs in the workplace provide more social support for employees, as well as more opportunities for coworkers to interact in a positive setting, according to a number of studies".*⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So you are you a fan of dogs in the workplace? Yay or Nay? Are you a dog person... or more of a cat lover? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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*Jennifer Calfas for @time, 2018 (Pic by @dansoderstrom )

The ONE thing you should do before your outsource

The ONE thing you should do before your outsource your FB Ads or enroll in a course/ workshop 💥 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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➡️ Is set up your Facebook Business Manager Account and Install a Facebook Pixel.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Business Manager is a tool that allows you to manage your Facebook and Instagram Pages, your product catalog, audience lists and more. It also allows you to control permissions and access and manage your ads with FB Ads Manager.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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From Business Manager you can manage your Facebook Pixel via "Events Manager". Your Pixel is a piece of code you install on your website. It collects data that helps you track conversions from Facebook ads, optimise ads, build targeted audiences, and remarket to people who have already taken some kind of action on your website.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⚡ Without a Facebook Pixel installed on your website [and you using that data to advertise] you might as well be flying blind and throwing your money down the drain!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I've outlined a simple checklist you need to follow in order to set up Business Manager, Ads Manager + your Facebook Pixel to avoid heartache in the longrun.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1️⃣: Create your Business Manager account by visiting >⠀⠀⠀⠀⠀⠀⠀⠀⠀
business.facebook.com/create⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2️⃣: Add your Facebook Business Page⠀⠀⠀⠀⠀⠀⠀⠀⠀
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3️⃣: Add your Facebook Ad Account (here you can create a new one, add an existing account or request access to one). ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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4️⃣: Add people to help you manage your Facebook assets⠀⠀⠀⠀⠀⠀⠀⠀⠀
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5️⃣: Add your Instagram account⠀⠀⠀⠀⠀⠀⠀⠀⠀
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6️⃣: Set up Facebook Pixel. Go to Events Manager > Data Sources and click 'Get Started' and follow the prompts.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Is your biz ready for FB Ads in 2020?

If you're in the fashion business - have I got som

If you're in the fashion business - have I got some news for you! 🙌👗⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In a little over two weeks I'll be presenting a Round Table session "Top Facebook Advertising Tips For Fashion Businesses" at the Fashion Exposed Now Expo @fashionexpoau 🥳⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Fashion Exposed Now is Australia's only dedicated womenswear exhibition & buying event - and it's on February 2 + 3 right here in Melbourne! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I'll be chatting about all things Facebook Advertising (for fashion businesses) - think expert tips for writing compelling advertising copy and creative, understanding FB Ads manager, the basics of creating your own Ads strategy, knowing what the heck a Facebook pixel is (and how it works) Plus I'll give you the low-down on self-managing vs outsourcing your advertising. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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As a BONUS - all session attendees will walk away with my FREE guide to Facebook Advertising! 🙌⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Are you heading to the expo? Be sure to come and say Hi! I'll be presenting at 11:45am on Sunday 2nd February.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Head to their website to get tickets: fashionexposed.com⠀⠀⠀⠀⠀⠀⠀⠀⠀
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(📷 by @meandmygirl )

Facebook Ads is about building relationships - not

Facebook Ads is about building relationships - not shoving products/ services down people's throats. 🤯👏⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Just think about that for a moment. 👆⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It's pretty annoying when some "super-salesy" ads pop up and make you cringe - right? 😬 When you're browsing Facebook or Instagram it's the content that you relate to, you find funny, or interesting, or education that you are gravitate to right? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here's an idea! 💡⠀⠀⠀⠀⠀⠀⠀⠀⠀
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➡️ Take a look at the content your customers and community love of yours - check out those top saved posts, top engaged posts.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So use those same insights to develop a Facebook Ads Strategy, and develop Ads based on building a relationship with your community, and moving them slowly through a sales funnel.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Makes sense right? 😉⠀⠀⠀⠀⠀⠀⠀⠀⠀
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➡️ Book in your Facebook Ads Audit + Custom Session – directly on my website, just hit that bio link (@societystate) ...or send me a DM now to chat your Facebook Ads needs 🙌👯‍♂️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#findyoursocietystate⠀⠀⠀⠀⠀⠀⠀⠀⠀
#facebookadstraining

What are you prioritising for your business in 202

Happy Monday! Today - I'm revealing the secrets to

Happy Monday! Today - I'm revealing the secrets to Facebook Ads success. ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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There are no questions about it, this year - is going to be a BIG year for a lot of businesses. It's getting harder to get visibilty with organic socials alone, and more and more are turning to advertising and other methods of marketing (oh hello email marketing!) ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So - I wanted to give YOU some of my top tips I give to my coaching clients, my 1:on:1 Ads Audit/ Custom session clients - and [soon to be released] Facebook Ads workshop attendees...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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◾ If you haven't setting up your pixel, events and custom events and catalog properly - you're going to struggle getting the most out of the platform. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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◾ Don't forget about scale and sales funnels! Your business is not going to grow if you're just doing retargeting ads and selling to your existing audience. New customers are great - but they key is building an awesome sales funnel that warms them up to buying from you!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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◾ Facebook Ads aren't magic. They're meant to work *in conjunction with your other marketing efforts, your amazing product/ service and your kick-ass website that is optimised for selling online.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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◾ Businesses that invest in *GOOD* photography and videography will win every time. It's always worth it.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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◾ Don't leave setting up Facebook Advertising, or outsourcing support until the last minute - Facebook Ads takes time to gather your data, test [everything] and see results.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Has your business tried FB Ads? What do you think about my secrets? Let me know below 👇

I often get asked by business owners and potential

I often get asked by business owners and potential clients, "But can you just set up a couple of Facebook Ad campaigns for me so then I don't have to think about it?"⠀⠀⠀⠀⠀⠀⠀⠀⠀
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➡️ The short answer is [and I could be doing you a disservice], "Of course, no problems!"⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⚡ But the long answer is always, "No, unfortunately, I can't do that for you"..... and then I proceed to tell them why not...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here's a reality check 💥 Setting up a couple of conversion campaigns is NOT going to make your business successful online. However, running full, strategic funnel style campaigns reviewed and optimised on a regular basis ON TOP OF a strong social media presence, clever email marketing and a kick-ass optimised website can certainly help!
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This question 👆 was one of the reasons why I started running for 1:on:1 Facebook Ads Audit + Custom Sessions - because I know there are so many of you with limited budgets that want to try Facebook Advertising yourself, and one of the ways you can make them successful is being able to set up a number of different campaigns to reach a bunch of different audiences, understand Facebook Ads manager and know how to review and optimise your campaigns. Facebook Advertising is not a "set and forget" kind of game. 🙅‍♀️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Wanting to get started in Q1 this year? I've got limited sessions left for February and March this year (January is booked out!). Head to the link in my bio to book online. 👆

And just like that we return to work.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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As a small business owner, like many of you - it was hard to switch of these holidays. Due to part-time work commitments, this Summer break I worked right through, and coupled with the terrible news of the passed week - I'm definitely not feeling my usual peppy self at the start of the New Year.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So, I've put together a list of (general) things you can do right now [as I will be doing], to help you fill up your cup again, and get your business moving in the right direction:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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➡️ Switch of the TV: no more news as background noise!⠀⠀⠀⠀⠀⠀⠀⠀⠀
➡️ Turn off your phone/ move it to another room for periods during the day to help you stay focused⠀⠀⠀⠀⠀⠀⠀⠀⠀
➡️ Get moving! It's a simple fact: physical activity helps bump up the production of your brain's feel-good neurotransmitters, called endorphins⠀⠀⠀⠀⠀⠀⠀⠀⠀
➡️ Journal. Helping write down your feelings and thoughts, and writing down what you're grateful for can be super powerful.⠀⠀⠀⠀⠀⠀⠀⠀⠀
➡️ Allocate some time this week for some goal setting activities, your business has to keep moving to keep our economy going. Set some goals and get moving toward them this year.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#Keeponmoving

This passed week my mind has been elsewhere. 😢

This passed week my mind has been elsewhere. 😢 The plan for my “summer break” - like many of you was to spend some “downtime” off my phone, spending time with family and my only “work” time being my part time job. I even [albiet ambitiously] aimed to spend some time working “on” my business... But this time last week, a fire broke out some 60km close to my family home, my parent’s farm. My Dad has been out fighting the fires and it’s been a waiting game. Since then, my hands have been glued to my phone - to the Vic Emergency app. As I write this, a cool change as given a little reprieve to the CFA and lessened the threat to my family. But my heart continues to break - like it did - a few months back when fires broke out in NSW. As the fires continue to burn, so does the lump in my throat. I mourn for the losses to life, to wildlife and animals so many farmers have lost, to the property and our beautiful National Parks. 💔 I’ve chosen to give as much as I can to a local Go Fund Me @rebuild_upper_murray - seeing my dollars go directly to helping rebuild the Upper Murray and get power up and running and fodder fed to the cows, as well as the @redcrossau . Over the coming weeks and months I’m aiming to help the same local fundraisers with their social media, and joining forces with an old neighbour to deliver workshops to local businesses to get them back up on their feet. 💞 But, work must go on - I cannot pay my bills and serve my clients if I don’t. Last week I worked a few hours Tuesday, and some yesterday - but I couldn’t concentrate. My mind was elsewhere. I know many of you too will be the same as we head back to work this week, next and in the weeks coming - so I want you to know that it’s ok to “get on with the job”. So here’s to helping if you can and keeping on moving forward, one step at a time. 💕 #australiaburns (Photo & video my Dad took of the Green Valley/ Corryong fire just before in jumped the river into Victoria)

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