Your Social Ads & Strategy Specialists.

We specialise in Meta Advertising Management and Social Media Advertising (Pinterest & Tik Tok), Social Advertising coaching & training. We also offer Google Ads Management as a service. We offer 1:1 Social Media Coaching, Digital Advertising training as well as online courses for small to medium businesses.


We’ve seen amazing results using our proven strategies & funnels for our Ads Management (Meta, Google, Tik Tok & Pinterest) clients.


Looking for someone to set up your Business Manager/Ads so you can manage your own Meta Ads, or need 1:1 training? You’ve come to the right place!


“If you stop learning, you stop growing”. Level up your social media or Facebook Advertising skills with 1:1 training & coaching.


With 5+ years managing social advertising, I’ve seen some incredible results using my proven strategies & sales funnels. Apply for a free 30-min strategy call.


“If you stop learning, you stop growing” = my mantra. Level up your social media marketing & paid social advertising skills with custom 1:1 training & coaching.


Looking to improve Facebook Ads for your business? Currently, we’ve got two courses available!

Do-it-Yourself, Self-Paced Meta Ads Courses

These online courses have been designed to help you learn the fundamentals of Meta (Facebook & Instagram) Advertising to manage for your own business and level-up your paid social ads optimisation, reporting & management.


A mighty, mini-course to help you find out what metrics to measure, how to optimise and report on your ad campaigns and find out what changes you need to be making to learn how to analyse data in line with Apple’s iOS14 changes.

Who this mini-course is for:
So, you’ve been running Facebook Ads for a little while, and you’re not quite sure what you’re meant to be looking at in the Ads Manager dashboard (I totally get it, there are A LOT of numbers there!) This course is a great addition to our Facebook Ad Fundamentals Course or Facebook Ads Audit sessions.


Feel confident managing your own Facebook and/or Instagram Ads. This course helps you understand exactly how the Ads Manager platform works, learn Facebook and Instagram Ads strategy and setting up your own funnels, learn how to manage and optimise your own Facebook Ads – and more importantly understand the results, and improve on them!

Who this self-paced course is for:
For business owners if you’ve dabbled in Facebook Advertising – or want to *seriously* start – but you are not sure what to do next.
For Social Media Marketers / Consultants or Virtual Assistants – if you’re looking to upskill and offer Paid Social Management / set up for your clients.

Honest, no fuss social media strategy & advertising support.

No matter how big (or small) your budget is, marketing principles remain the same and creating a strategic marketing and underpins any client work we do (just ask our clients!)

We develop easy to understand strategic plans for you to take action, deliver customised training and strategy sessions that you can take action on, and provide on-going support where you don’t have to lift a finger. We don’t hide behind fluffy ‘cookie cutter’ strategies! Everything we do is customised to your business, helping you reach your marketing goals with community driven, strategic social media + paid advertising.

Action & Connection

We’re experts at driving action (that’s sales, likes, leads, follows 🚀 etc.) using digital marketing strategies and Facebook advertising to build an engaged (and profitable) community for your brand.

Custom strategies for success

You won’t find a cookie-cutter strategy or social plan here. 😉 We custom create strategies and content just for your business. We promise you won’t find half your strategy copy and pasted from another client!

Honest & Reliable Service

Society State is owned by Facebook Ads Specialist & Digital Strategist, Ali Wheeler who has over 12 years experience in the industry. Ali knows her stuff 📚 and has earned a reputation for being both honest and straightforward.

We know our growing business is in very safe hands with you going above and beyond servicing all areas of our FB Ads Marketing. For me personally, Ali is only ever a phone call, text or email away and WOW that girl is lightning fast on prompt replies and detailed reporting of analytics on both a weekly and monthly basis. Putting my mind at ease knowing our marketing budgets are being spent wisely, with high ROI

Alison – Feather & Noise.

A lady just placed a $2000 wholesale order with me – because we popped on her Instagram [as an Ad]! Thank you Ali! I’m 100% sure you’re the reason that my stress levels are down and why my business is going to make it through this!

Sarah – Olieve & Olie

Contact Us

Stalk away. It’s called ‘social’ media for a reason & that’s why you’ll find us regularly updating our social channels & connecting with others.

Melbourne, Victoria, Australia

Monday - Friday 9am - 5pm

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