Society State

Your Facebook & Instagram Ads & Social Strategy Specialists.

Society State specialises in Facebook & Instagram Advertising Management, coaching & training. We also provide Social Media Coaching and develop customised Social Media + Digital Marketing Strategies for small to medium businesses. If you can’t find a package to suit your requirements, we can customise a proposal for you.


With 5+ years managing social advertising, I’ve seen some incredible results using my proven strategies & sales funnels. Apply for a free 30-min strategy call.


“If you stop learning, you stop growing” = my mantra. Level up your social media marketing and paid social advertising skills with custom 1:1 training & coaching.


Are you looking for someone to set up Business Manager so you can manage your own social media advertising, or need 1:1 training? You’ve come to the right place!

Honest, no fuss social media support.

No matter how big (or small) your budget is, marketing principles remain the same and creating a strategic marketing and underpins any client work we do (just ask our clients!)

We develop easy to understand strategic plans for you to take action, deliver customised training and strategy sessions that you can take action on, and provide on-going support where you don’t have to lift a finger. We don’t hide behind fluffy ‘cookie cutter’ strategies! Everything we do is customised to your business, helping you reach your marketing goals with community driven, strategic social media + paid advertising.

Action & Connection

We’re experts at driving action (that’s sales, likes, leads, follows 🚀 etc.) using digital marketing strategies and Facebook advertising to build an engaged (and profitable) community for your brand.

Honest & Reliable Service

Society State is owned by Facebook Ads Specialist & Digital Strategist, Ali Wheeler who has over 12 years experience in the industry. Ali knows her stuff 📚 and has earned a reputation for being both honest and straightforward.

Custom strategies for success

You won’t find a cookie-cutter strategy or social plan here. 😉 We custom create strategies and content just for your business. We promise you won’t find half your strategy copy and pasted from another client!

We know our growing business is in very safe hands with you going above and beyond servicing all areas of our FB Ads Marketing. For me personally, Ali is only ever a phone call, text or email away and WOW that girl is lightning fast on prompt replies and detailed reporting of analytics on both a weekly and monthly basis. Putting my mind at ease knowing our marketing budgets are being spent wisely, with high ROI

Alison – Feather & Noise.

A lady just placed a $2000 wholesale order with me – because we popped on her Instagram [as an Ad]! Thank you Ali! I’m 100% sure you’re the reason that my stress levels are down and why my business is going to make it through this!

Sarah – Olieve & Olie

Contact Me

Stalk away. It’s called ‘social’ media for a reason & that’s why you’ll find me regularly updating my own channels & connecting with others.

Melbourne, Victoria, Australia

Monday - Friday 9am - 5pm

Authentic Brands we’ve worked with

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