Your Social Ads & Strategy Specialists.

We specialise in Meta & Google Advertising Management and Social Media Advertising (Pinterest & Tik Tok), Social Advertising coaching & training. We offer 1:1 Social Media Coaching, Digital Advertising training as well as online courses for authentic brands looking to scale.


We’ve seen amazing results using our proven strategies & funnels for our Ads Management (Meta, Google, Tik Tok & Pinterest) clients.


Looking for someone to set up your Business Manager/Ad Campaigns so you can manage them yourself, or need 1:1 training? You’ve come to the right place!


“If you stop learning, you stop growing”. Level up your social media or Facebook Advertising skills with 1:1 training & coaching.


With 5+ years managing social advertising, I’ve seen some incredible results using my proven strategies & sales funnels. Apply for a free 30-min strategy call.


“If you stop learning, you stop growing” = my mantra. Level up your social media marketing & paid social advertising skills with custom 1:1 training & coaching.


Looking to improve Facebook Ads for your business? Currently, we’ve got two courses available!

Do-it-Yourself, Self-Paced Meta Ads Courses

These online courses have been designed to help you learn the fundamentals of Meta (Facebook & Instagram) Advertising to manage for your own business and level-up your paid social ads optimisation, reporting & management.


A mighty, mini-course to help you find out what metrics to measure, how to optimise and report on your ad campaigns and find out what changes you need to be making to learn how to analyse data in line with Apple’s iOS14 changes.

Who this mini-course is for:
So, you’ve been running Facebook Ads for a little while, and you’re not quite sure what you’re meant to be looking at in the Ads Manager dashboard (I totally get it, there are A LOT of numbers there!) This course is a great addition to our Facebook Ad Fundamentals Course or Facebook Ads Audit sessions.


Feel confident managing your own Facebook and/or Instagram Ads. This course helps you understand exactly how the Ads Manager platform works, learn Facebook and Instagram Ads strategy and setting up your own funnels, learn how to manage and optimise your own Facebook Ads – and more importantly understand the results, and improve on them!

Who this self-paced course is for:
For business owners if you’ve dabbled in Facebook Advertising – or want to *seriously* start – but you are not sure what to do next.
For Social Media Marketers / Consultants or Virtual Assistants – if you’re looking to upskill and offer Paid Social Management / set up for your clients.

Honest, no fuss social media strategy & advertising support.

No matter how big (or small) your budget is, marketing principles remain the same and creating a strategic marketing and underpins any client work we do (just ask our clients!)

We develop easy to understand strategic plans for you to take action, deliver customised training and strategy sessions that you can take action on, and provide on-going support where you don’t have to lift a finger. We don’t hide behind fluffy ‘cookie cutter’ strategies! Everything we do is customised to your business, helping you reach your marketing goals with community driven, strategic social media + paid advertising.

Action & Connection

We’re experts at driving action (that’s sales, likes, leads, follows 🚀 etc.) using digital marketing strategies and Facebook advertising to build an engaged (and profitable) community for your brand.

Custom strategies for success

You won’t find a cookie-cutter strategy or social plan here. 😉 We custom create strategies and content just for your business. We promise you won’t find half your strategy copy and pasted from another client!

Honest & Reliable Service

We’re a boutique agency & we work with you & your team to support your business growth with digital strategy & advertising. We’re specialists, 👩‍🎓 and we’ve earned a reputation for being both honest, straightforward & results driven.

Working with Ali has been a dream. It’s been so lovely having her as part of the team. Her attention to detail and proactive approach has allowed me to move confidently into each month. I’ve worked with agencies in the past and I’ve never received this level or care and weekly updates which I can easily understand. Looking forward to another big year with SS.

Sophie – Australian Birth Stories

I’m really enjoying all your clear communication, weekly reporting, and results Tionie. Some very solid wins during April in this space and great to see the growth.

Alison – Feather & Noise.

I love recommending Ali and Society State to my clients! Ali and her team make ads management a breeze. Every client I’ve referred is so pleased with the professionalism, results and ease they experience with Society State. Ali is insightful, reliable and so helpful!

Allison Davies – Music & the Brain

Contact Us

Stalk away. It’s called ‘social’ media for a reason & that’s why you’ll find us regularly updating our social channels & connecting with others.

Melbourne, Victoria, Australia

Monday - Friday 9am - 5pm

Trusted by these authentic brands…

Australian Birth Stories

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