Your Facebook Ads & Digital Strategy Specialist.

Society State specialises in Facebook Advertising Management, coaching and training. I also provide Social Media Coaching and develop customised Social Media + Digital Marketing Strategies for small to medium businesses. If you can’t find a package to suit your requirements, we can customise a proposal for you.

facebook advertising coaching and facebook advertising management


I am a Facebook Advertising Specialist having managed client campaigns for over four years now (that’s a while in digital marketing ‘time’!) I’ve seen incredible results from my client’s campaigns (I’m talking 80+ ROAS!) using proven strategies & sales funnels. I’ll work to your budget & goals ensuring you’ll achieve the best results.

coaching and workshops


Currently I offer 60 & 90 minute 1:on:1 coaching sessions as well as my signature Facebook Ads Audit + Custom 1:1 Training session. Very soon, I’ll be launching masterclasses, live online workshops, an ebook and free webinars! I am also available for custom corporate training sessions and speaking.

social and digital strategy


I have a number of strategy options available including my  ‘Custom Content Plan’ (to help take overwhelm out of knowing what to post and when!) to my full Social Media Strategy which includes a comprehensive – and definitely not cookie-cutter 30 page  + strategy customised for your business.

Honest, no fuss social media support.

No matter how big (or small) your budget is, marketing principles remain the same and creating a strategic marketing and underpins any client work I do (just ask my clients!)

I develop easy to understand strategic plans for you to take action, deliver customised training and strategy sessions that you can take action on, and provide on-going support where you don’t have to lift a finger. Basically I don’t hide behind fluffy ‘cookie cutter’ strategies – everything we do is customised to your business, helping you reach your marketing goals with community driven, strategic social media + paid advertising.

Action & Connection

I’m an expert at driving action (that’s sales, likes, leads, follows) using digital marketing strategies and Facebook Advertising to build an engaged (and profitable) community for your business.

Honest & Reliable Service

I specialise in providing strategic and actionable social media marketing services, coaching and consulting, management and strategy for service (and product) based businesses.

Custom strategies for success

You won’t find a cookie cutter strategy or social media plan here. When you get in contact with me, everything is custom created just for you and your business.

A lady just placed a $2000 wholesale order with me – because we popped on her Instagram [as an Ad]! Thank you Ali! I’m 100% sure you’re the reason that my stress levels are down and why my business is going to make it through this!

Sarah – Olieve & Olie

We know our growing business is in very safe hands with you going above and beyond servicing all areas of our FB Ads Marketing. For me personally, Ali is only ever a phone call, text or email away and WOW that girl is lightning fast on prompt replies and detailed reporting of analytics on both a weekly and monthly basis. Putting my mind at ease knowing our marketing budgets are being spent wisely, with high ROI

Alison – Feather & Noise.

Ali was hands down amazing to work with. Her knowledge and skills she can bring are next to nothing, clear and concise communication and just easy to talk to about anything do with socials.

Bianca – Murray Rivery Holiday Park

Want monthly social + facebook ads tips?

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Brands I’ve worked with


Contact Me

Stalk away. It’s called ‘social’ media for a reason & that’s why you’ll find me regularly updating my own channels & connecting with others.

Melbourne, Victoria, Australia

Monday - Friday 9am - 5pm

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